![]() ![]() ![]() I grew up in a small village in the South Jeolla countryside called Gurim, the only region where the historical tradition of hyangyak (a code of rites and practice that were kept among the villagers during the Joseon Dynasty ) is still kept. How did you become a calligrapher in an age where the field is getting smaller and being forgotten? A. Yang's calligraphy for the Korea JoongAng Daily in Korea, above. The Korea JoongAng Daily sat down with Yang to discuss the world of calligraphy and how he came to create one of the most recognizable works of the genre in people’s everyday lives. Yang runs a shop in Insa-dong, central Seoul, where he engraves personal seals during the day, using his artistic skills to make stamps and his personal time to devote himself to his arts. The maestro who birthed Choco Pie Jeong - as people call it in Korea - is Yang Sung-ju, a 49-year-old calligrapher who participated in the “SAC Calligraphy Festival” exhibition held at the Seoul Arts Center, southern Seoul, with four pieces of new work he created for the exhibit. While most people would recognize the character on the box, not everyone knows who wrote it and how he wrote it. Jeong embodies the meaning of the boundless amiability and hospitality Korean people have towards their friends and family, an image that Choco Pie succeeded in sharing with generations of consumers. 1 snack for kids and grown-ups alike in Korea, and has even reached out into the world with its sweet taste that appeals to a wide range of people.Īmong the myriad of other similar chocolate pies sold on the market shelves, Choco Pie stands out from the rest with its signature red packaging, with a big Chinese character written on it that reads jeong in Korean. Nevertheless, Orion’s Choco Pie has kept its place firm as the No. In the vast world of snacks, it’s hard, if not impossible, to pin down the original of a particular snack, especially if its idea is relatively common like a chocolate pie. Calligrapher Yang Sung-ju, left, wrote the calligraphy for Orion Choco Pie's jeong character, right. ![]()
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